Where to sell your knitted designs
Have you ever been to a local craft fair, seen other people selling their hand-knitted designs and thought ‘I could do that.’ Well maybe you can! Here we’ve provided detailed information on some of the best places to start selling your knitted designs.
Friends & family
If you have been thinking of selling your knitted designs, the best place to start is with your friends and family. Knitted items make fantastic Christmas and birthday presents, so why not find out if anyone wants to buy something from you? Your friends and family will be your biggest advocates and will help to spread the word about your knitting business, so don’t be afraid to get them involved.
You may even want to gift them a few of your knitted creations for free so they can wear them out and about. When they receive compliments on their new knitted scarf, hat or bag, they’ll be able to point people in your direction and the sales will soon start rolling in. Just make sure you make people aware of how long it will take you to knit their items and don’t take on too much at once!
One of the best places to start selling your knitted designs is at local craft fairs and festivals. Some will require you to fill in an application form, whereas others will just require you to pay a fee for a selling space at the event. At some events you will be need to bring your own table to use, whereas others will supply them for you – it’s best to check with the vendor when you enquire about having a stall.
Craft fairs are very competitive, so you need to make your display as interesting and attractive as possible. The more eye-catching it is the more likely people are to come over to your stall and look at your knitwear. There’s bound to be someone else selling knitted designs too, so you need to make sure your stall looks better than theirs!
Another tip is to make sure you take business cards with you. Even if a visitor doesn’t purchase one of your designs there and then, they may want to later, so provide them with a business card featuring your website URL or Facebook page.
Our last tip is to be wary of expensive craft fair fees. There’s no point paying a high fee to rent a table at a craft fair if there’s little chance of you making your money back.
Social media is great for promoting small businesses, so why not set up a Facebook fan page for your knitted designs? Take some photos of your creations (you could even get your family members to model for you) and add them to your Facebook albums, quoting a price for each item in the description. Next, start inviting all of your friends and family to ‘like’ your Facebook page and share it with others. You’ll soon build up a good following!
Make sure you set up a PayPal account so that if anyone wants to buy your products on Facebook, you have a safe way for them to send you the money.
You should also ask your customers to write on your Facebook fan page wall and share pictures of the knitted items they have bought from you, as a way to promote your business and get others interested in your products.
Set up an online store on Etsy where you will be able to sell your knitted items to people all over the world
There are a number of websites where you can set up a store and sell your knitwear but Etsy is arguably the best online marketplace for selling handcrafted items. It’s really easy and straightforward to sign up and customise your store. There are no membership fees – you simply pay a small listing fee for the items you add to your store and a small selling fee on those that are purchased.
Our top tip for selling products on Etsy is to make sure you take high quality photographs of your knitted items. The better your photographs are, the more likely people are to be confident in purchasing from your Etsy store.
We also highly recommend that you spend time working out of all your prices. You don’t want to list your items so cheaply that you end up making a loss or so expensively that no one buys them. Working out prices can be time consuming and complicated, but once you get it right, it’ll be so worth it!
Start a knitting blog
One of the best ways to promote your Etsy store or Facebook page is to start a knitting blog. Sharing knitting tips, tutorials and even promoting other people’s handmade creations is a great way to engage your target audience and show your expertise.
We also recommend getting involved in the blogging community by commenting on other blog posts and interacting with other bloggers on social media sites like Twitter. Remember every person you talk to online could be a potential customer or even someone that will go on to promote your knitted creations on their own sites.
If you have started selling your knitted items at craft fairs and set up an online store and things seem to be going well, why not try selling your work to local stores too? Yarn shops and other independent craft shops often like to support local crafters by stocking their designs. The best thing to do is phone them up or visit them in person with samples of your work.
Some shops will buy your knitted items from you to sell on to their customers, whereas others may take a percentage of every sale. Either way, it’s important to make sure that you are getting a good deal and that you are able to keep up with demand.
These are just a few of the places where you can start selling your knitted items. It’s best just to start out small and see how it goes. There’s a lot of competition out there, so selling your knitted items won’t be the easiest of tasks at times, but as long as you are enjoying it, it will be worth all the effort!